Online Release Party and Fundraiser
Saturday, February 11, at 4 p.m. EST (9 p.m. UTC)
Each year, musicians, artists, and brony media organizers come together from all across the fandom to make sure Bronies for Good’s annual Seeds of Kindness drive kicks off with a bang.
In just a few days, our seventh charity album drops. With 14 songs, over an hour of music, and genres spanning from orchestral, to folk, to several different subgenres of EDM, A Change of Heart is the culmination of months of work from talented, and diverse musicians, all united in their dedication to making the world a better place.
After that, it’s up to you. The Seeds of Kindness fundraisers have been an enormous success, thanks to the altruism and generosity of you, the fandom.
Come join us in celebration as we kick off another fundraising season with our release party for Seeds of Kindness: A Change of Heart! Stream and group chat enabled by Ponyville Live!
On Saturday, February 11, at 4 p.m. EST (9 p.m. UTC), Ponyville Live will host an online fundraiser, complete with a stream of the album, and a public group chat with musicians.
When you donate, you can download A Change of Heart, and all of Bronies for Good’s previous albums! You can already donate, and you’ll be able to download all past albums right away as well as A Change of Heart upon the start of the release party.
The Theme
A Change of Heart continues to promote the theme of last year’s album: global empathy. The concept of global empathy is oft misunderstood because it is a very dry term for a profoundly personal and emotional process. Humans are instinctively compassionate; upon witnessing the suffering of sentient beings, we are motivated with a desire to help alleviate said suffering. Regardless of race, background, or country, we care and seek to do our best to help those in need.
However, everyone’s awareness has limitations. The modern world is fast-paced, and the suffering of others can all too often seem abstract, especially when it is very far away. It takes work to both remain aware, and to keep one’s heart from becoming jaded.
A Change of Heart is all about overcoming those obstacles, as individuals, and as a people.
The Charity
It is important for any charitable enterprise to back a trustworthy and effective cause. Seeds of Kindness benefits the Against Malaria Foundation – an organization that saves thousands of lives by helping to improve health conditions in less-developed nations.
GiveWell has rated it one of the best charities in the world.
Over 200 million people contract malaria every year, and many who survive are locked in poverty due to expensive treatments. It is a permanent catastrophe.
It is also easily preventable.
The Against Malaria Foundation stands out because of its strong track record and commitment to efficiency, program monitoring, and transparency. As malaria-infected mosquitoes mostly bite at night, it can be prevented with cheap, long-lasting insecticidal nets. As little as $3 buys a net that will protect two people for two or three years and contribute to the permanent elimination of the disease.