“Bronies for Good is committed to fostering the growth of a global community of caring, socially conscious individuals through the organization of service events worldwide and encouraging individual, group and social involvement.”
-Our Mission Statement

How we got started:

Bronies for Good as an idea and an organization originated on the/collab ponychan board. On that board there was a thread discussing the idea of transforming the altruistic values of the show and making a positive impact in the world. Idea after idea had been thrown around about on this +300 comment thread about starting a charity, working on fundraising projects of various sorts, or contacting non-profits or charities with the intention of direct collaboration. Although there were a lot of good ideas thrown around, there was no set plan that everyone would go with. Seeing this stagnation, I decided to ask everyone on the thread if they would be willing to come to an online meeting on tinychat so that we try and hash it some sort of refined concept that everyone could agree upon. The idea was well-received, and we determined the date and time for the meeting. We made some introductions, nominated a facilitator and scribe, and began. During the duration of the meeting, we hashed out some basic principles that we could agree upon and figured how our organization could be structured. Initially, there was a lot of pressure to go through with and apply for the 501C-3 status to become an officially recognized group and use tax-exceptions as a fundraising mechanism. But in the end, we chose to remain unofficial and autonomous since the cost for applying was rather prohibitive  and not worth the upkeep that we would have to put into it. We also felt that the 501C-3 title would divert time away from the progressive projects that we wanted to pursue on our time. So in the end, we chose against it and began to work on figuring out name. We eventually settled on “Bronies for Good” and by the end of meeting, we already had a project in mind. It was to be a month-long community wide blood drive in September of 2010 entitled “Nurse Red Hearts Round Up” . (The title alludes to one of the background ponies in the show). Shortly thereafter, we set up a website, email address, and facebook and began organizing with whatever individuals or community groups we could. We posted on threads through ponychan, spoke to our brony friends, and even emailed pony news sites about the project. We did end up receiving some coverage and support, the blood drive garnered only 17 liters which was respectable to start with. Moving from our initial success, we organized a “Bronies doing good” campaign to encourage our fellow bronies to go out and perform good acts in the world for buttons, pins, and good karma. We then later took on a collaboration with the holiday toy drive “Operation Winter Wrap Up” to spur toy donations to toy distribution groups. After our initial holiday efforts however, we were at a loss on how to proceed into the winter months. It wasn’t until a fellow staff member  brought up the idea of a charity album collaboration with the musician community site called My Little Remix. Although some of us were initially reluctant, we  went with the project for lack of any other better ideas and began putting everything together for it. We entitled the album “Smile!” after a song that the pony Pinkie Pie sings in the show called Smile Smile Smile since we had chosen to work with the Children’s Cancer Association. We gathered prizes to giveaway to top donor’s, organized media coverage and project exposure, contacted the CCA, and set up a fundraising platform. After everything was said and done, we braced ourselves and launched in late November to see what would happen. What happened was beyond our most wildest expectations. Podcasts and artists emailed us asking how they could help, charity live-streams were organized to help spur donations, and people spread the word far and wide. All these efforts combined helped us raise about $27,000 U.S.D for the Children’s Cancer Association which not only demonstrated to us how successful this model was, but what we as a community could do when we pulled together for a good cause. Since then, we’ve involved ourselves in multiple brony charity drives either as supporting staff or as co-organizers. We pursued 2 reiterations of our charity album project (both called Seeds of Kindness) with a start-up non-profit in germany called Your Siblings which have topped over 60,000 Euros and we’ve organized a follow up blood drive and we’ve been actively involved in charity projects at brony conventions. We are now in the process of organizing our third major initiative – Seeds of Kindness 3 which you can find information on here!