Seeds of Kindness

About BfG

Bronies for Good is committed to fostering the growth of a global community of caring, socially conscious individuals through the organization of service events worldwide and encouraging individual, group, and social involvement. —Our mission statement

How we got started

Bronies for Good as an idea and an organization originated on the /collab/ Ponychan board. We had a thread discussing the idea of transforming the altruistic values of the show and making a positive impact in the world. Idea after idea had been thrown around about in this 300+-comments-long thread, starting a charity, working on fundraising projects of various sorts, or contacting nonprofits with the intention of direct collaboration.

Although there were a lot of good ideas among them, there was no set plan that everyone would go with. Seeing this stagnation, I decided to ask everyone on the thread if they would be willing to come to an online meeting on Tinychat so that we try and hash it some sort of refined concept that everyone could agree upon. The idea was well-received, and we determined the date and time for the meeting. We made some introductions, nominated a facilitator and scribe, and began.

During the meeting, we hashed out some basic principles that we could agree upon and figured how our organization could be structured. Initially, there was a lot of pressure to go through with and apply for the 501(c)(3) status to become an officially recognized group and use tax-exceptions as a fundraising mechanism. But in the end, we chose to remain unofficial and autonomous since the cost for applying was rather prohibitive and not worth the upkeep that we would have to put into it. We also felt that the 501(c)(3) title would divert time away from the progressive projects that we wanted to pursue on our time. So in the end, we chose against it and began to work on figuring out name.

We eventually settled on Bronies for Good and by the end of meeting, we already had a project in mind. It was to be a month-long community wide blood drive in September of 2010 entitled Nurse Redheart’s Roundup. (The title alludes to one of the background ponies in the show.) Shortly thereafter, we set up a website, email address, and Facebook account, and began organizing with whatever individuals or community groups we could. We posted on threads through Ponychan, spoke to our brony friends, and even emailed pony news sites about the project. We did end up receiving some coverage and support and the blood drive garnered 17 liters which was respectable to start with.

Moving from our initial success, we organized the Bronies Doing Good campaign to encourage our fellow bronies to go out and perform good acts in the world for buttons, pins, and good karma. We then later took on a collaboration with the holiday toy drive Operation Winter Wrap Up to spur toy donations to toy distribution groups. After our initial holiday efforts, however, we were at a loss on how to proceed into the winter months.

It wasn’t until a fellow staff member brought up the idea of a charity album collaboration with the musician community site called My Little Remix. Although some of us were initially reluctant, we went with the project for lack of any other better ideas and began putting everything together for it. We entitled the album Smile! and decided to support the Children’s Cancer Association with the accompanying fundraiser. We gathered prizes to giveaway to top donor’s, organized media coverage and project exposure, contacted the CCA, and set up a fundraising platform. After everything was said and done, we braced ourselves and launched in late November to see what would happen.

What happened was beyond our most wildest expectations. Podcasts and artists emailed us asking how they could help, charity livestreams were organized to help spur donations, and people spread the word far and wide. All these efforts combined helped us raise about $30,000 for the Children’s Cancer Association which not only demonstrated to us how successful this model was, but what we as a community could do when we pulled together for a good cause.

Since then, we’ve involved ourselves in multiple brony charity drives either as supporting staff or as co-organizers. We pursued several reiterations of our charity album project (then called Seeds of Kindness) with a start-up nonprofit in Germany, Your Siblings, and went on to raise more than $100,000 in 2012. We’ve organized a follow up blood drive and we’ve been actively involved in charity projects at brony conventions.

  • Nickel Bronco says:

    I love what you guys are doing here. This is exactly what I’ve been thinking about for the last few weeks. We have the opportunity to change the world, so we should! We should truly spread the love and tolerance that bronies speak about, regardless of whether people want to hear about the show.

    April 22, 2012 at 10:39 pm
    • Javier Illanes says:

      I completely agree. What you guys are doing here is inspiring me to the same where I live. thank you all. I’ll do what I can to spread love and tolerance and help make the world a better place.

      November 4, 2012 at 10:26 am
      • Thegooddhen says:

        EXACTLY THIS! :3 I searched for “Are bronies nice?” because of… reasons, but I found out we are great! :3 :3 YAYSIES!

        April 14, 2013 at 8:39 am
  • Endy says:

    It’s super awesome what you are doing, because of you people will always remember that bronies were the people who did something for the world and that is just great! Are you going to do something for the nature as well?

    May 1, 2012 at 1:16 pm
    • Javier Illanes says:

      /) brohoof. I whole completely agree.

      November 4, 2012 at 10:27 am
  • LordSunstone says:

    Originally when BfG was in the planning stages there was an idea to have part of the organization focusing on the environment / nature. At this point in time everything has been focused on humanitarianism, however, if you’ve got an idea or event for nature (and would like to share it) send it to .

    May 16, 2012 at 6:31 pm
    • ShiftenStorm says:

      I think a Fluttershy style event would be an awesome idea for a fundraiser, that’s not much to go on but it poped into my head. Maybe something like selling little fake yellow and pink flowers made into a pin at cons or like a Fluttershy button that has a cute Nature-y slogan on it?

      October 27, 2012 at 9:09 pm
      • Elizabeth says:

        Well a Fluttershy type of fundraiser would be nice. Get Bronies to volunteer at animal shelters. Or Bronies to do fundraisers to get money for the local animal shelters.

        Go clean up the parks so the children have some place safe.

        May 24, 2013 at 12:11 pm
  • Toasterparty says:

    And people say we’re the cancer of the internet..

    June 18, 2012 at 3:08 am
    • Chuck Kopsho says:

      Don’t pay them any mind. Their life more than likely sucks. Keep calm, and Brony on.

      January 10, 2015 at 4:23 am
  • Stroy Book says:

    Rock on broines!

    July 3, 2012 at 8:17 am
  • Gray says:

    “…link them to other’s who wish to do the same…”

    Should be others, not other’s.

    August 10, 2012 at 1:36 pm
  • Alli says:

    I have been a brony for only a short time but I love what all of you are doing to help everyone and I am going to righting an essay on bronies for good for my English class and I hope that my classmates will be interested and possibly check out your site.

    October 18, 2012 at 1:29 pm
  • DJTechnoBass says:

    i like to see a charity organiseation basesd on ponies-awesome

    November 14, 2012 at 1:21 am
  • Jamin P. Rose says:

    While I have only been a brony for about a month and a half I am really impressed that bronies have organized like this to help people who need it. It is very inspiring and I am very glad that I learned about you. It was thanks to The Massive Smile Project that BDP and you guys did that I found out about this organization.

    February 12, 2013 at 12:45 pm
  • Cody Fortner says:

    Hello, I am a department supervisor at a Home Depot store in Seymour, Indiana. We are doing a project with our Team Depot (we do various projects for community betterment in the surrounding area) and I can choose to donate my hours working on the project to the charity of my choosing. I could think of no one better than you guys. Problem is I need a physical address (street address, city, state, zip) as well as a contact first and last name, phone number, email, fax, etc. I would love to donate if you guys could email me the above info. Thanks very much and *brohoof*

    February 26, 2013 at 5:43 pm
    • Telofy says:

      Brohoof back!

      I replied to your email. Thanks!

      March 16, 2013 at 7:09 pm
  • Neal says:

    Hello! I would love to know more about how Bronies for Good was founded, and by whom. Think you could include some information on that in your “About BfG” section? Thanks.

    March 16, 2013 at 11:36 pm
    • Martinwil says:


      May 23, 2013 at 10:58 pm
  • Chuck Kopsho says:

    Fantastic!!! This is just the thing we need to broaden the breadth and scope of the Brony movement. This’ll hopefully silence our critics when they see what we do. Today, I received an eight-button set that I purchased on ebay, thus I was able to help the cause. God Bless, and good night.

    January 10, 2015 at 4:18 am
    • Telofy says:

      We’ve found the seller you were likely referring to on eBay and have asked them to remove our buttons from their sets. They are not affiliated with us, and are not—for all we know—donating their returns to our drive. Sorry about that.

      Also thank you for your kind words, but please note that we’re not concerned with the image of the fandom. We want to alleviate the suffering in the world and spread as much happiness as we can. If along the way we happen to disprove prejudice against the fandom, all the better, but that is not part of our agenda.

      Thank you again and have a good night as well!

      January 11, 2015 at 1:26 am

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